Public Relations Research

Surveying customers has multiple benefits. Besides conducting research to collect actionable data regarding a customer's use and satisfaction with a company's products and services, ISG's customer research can also be used for public relations purposes.

Conducting a survey for the purpose of generating positive public relations exposure for an organization provides an economical approach to increasing awareness and recognition of a company's products and services. Other public relations-related benefits of an ISG customer survey include:

• Generate demand for and awareness of a company's products and services
• Develop a stronger corporate image
• Create the perception that a company is active and on the move
• Highlight key product benefits
• Provide an advantage over the competition
• Highlight a company's impact on industry trends
• Target public relations messages to key audiences
• Utilize verbatim open-ended customer comments as testimonials