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Public Relations Research

Surveying customers has multiple benefits.  Besides conducting research to collect actionable data regarding a customer's use and satisfaction with a company's products and services, ISG's online and telephone research can also be used for public relations purposes. 

Conducting a survey for the purpose of generating positive public relations exposure for an organization, provides an economical approach to increasing awareness and recognition of a company's products and services.

Other public relations-related benefits of an ISG customer survey include:

  • Generate demand for and awareness of a company's products and services

  • Develop a stronger corporate image

  • Create the perception that a company is active and on the move

  • Highlight key product benefits

  • Provide an advantage over the competition

  • Highlight a company's impact on industry trends

  • Target public relations messages to key audiences

  • Utilize verbatim open-ended customer comments as testimonials

 

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