Influencer Research
ISG's Influencer Research is typically used by
product/marketing managers and planners and is
designed to identify and profile influencers across
an organization's customer base or among a specific
segment of the population. This type of research
answers the question “who among your customers is
driving the growth of your products and services and
how can we utilize those individuals to spread the
word about our organization's products and
services.” Influencer research can also be used to
identify and profile followers as well as those who
influence them when purchasing various products and
services.
ISG has developed a proprietary model designed to
identify Core Influencers and Core Followers,
resulting in a better understanding of how to drive
business goals in the area of adoption and advocacy
through the use of influencers.
ISG's Influencer Research provides insights into the
following areas:
- Profile of influencers and followers
- Identification of leaders and those who influence
others to purchase
- Identification of those who are knowledgeable and
interested in technology
- Identification of early adopters and leaders
- Use of the Internet to learn and promote products
- Use of social media websites, blogs, Twitter, etc.
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