Corporate and Loyalty Relationship Research

ISG's in-depth business-to-business telephone interviews are designed to measure an organization's performance from the viewpoint of its largest and most valued customers. This research provides actionable data, which can be used to prioritize service improvements in a variety of key business processes that affect an organization's relationship with its most valuable asset - its customers. These surveys are typically conducted by telephone and average 15 to 30 minutes in length.

ISG’s Customer Loyalty and Relationship surveys often include:

• Overall customer satisfaction and likeliness to recommend
• Loyalty and promoter metric analysis
 
• Quality image
• Business relationship
 
• Sales support
• Product satisfaction and usage
 
• Product documentation
• Technical/Customer support services
 
• Company/Partner training services
• Company/Partner professional consulting services
 
• Administrative areas
 
• Complaint resolution
 
• Website usage and satisfaction