Customer Profile Development Research

Organizations can obtain a wealth of information about their customers through the use of online or telephone surveys which focus on understanding who your customers are and what they need. By gathering demographic, psychographic and geodemographic data as well as usage and interest information, an organization can obtain a clear profile of who their customers are and, as a result, obtain the information necessary to target their products, services and communications more effectively.

ISG's Customer Profile surveys gather information regarding a customer's:

• Gender, age, education, income, living situation
• Employment status, occupation
• Number of month/years a customer
• Current use of products and services
• Interest in new products and services
• Awareness and usage of competitive products and services
• Purchase behavior - past and future
• Computer/Internet usage and level of technical expertise
• Decision maker status
• Brand preferences
• Favorite TV shows, magazines, websites, book and music genres
• Leisure time activities
• Social networking activity