Customer Profile Development Research
Organizations can obtain a wealth of information
about their customers through the use of online or
telephone surveys which focus on understanding who
your customers are and what they need. By gathering
demographic, psychographic and geodemographic data
as well as usage and interest information, an
organization can obtain a clear profile of who their
customers are and, as a result, obtain the
information necessary to target their products,
services and communications more effectively.
ISG's Customer Profile surveys gather
information regarding a customer's:
- Gender, age, education, income, living
situation
- Employment status, occupation
- Number of month/years a customer
- Current use of
products and services
- Interest in new products and services
- Awareness and usage of competitive products
and services
- Purchase behavior - past and future
- Computer/Internet usage and level of technical expertise
- Decision maker status
- Brand preferences
- Favorite TV shows, magazines, websites, book and music genres
- Leisure time activities
- Social networking activity
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