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Customer Profile Development Research

In addition to gathering information about customer and product satisfaction, organizations can obtain a wealth of information about their customers through the use of online or telephone surveys.  By gathering demographic, psychographic and geodemographic data as well as usage and interest information, an organization can obtain a clear profile of who their customers are and as a result, have the information necessary to target their products, services and communications more effectively.

ISG's Customer Profile surveys gather information regarding a customer's:

  • Gender, age, education, income, living situation

  • Employment status, occupation

  • Number of month/years a customer

  • Current use of products and services

  • Interest in new products and services

  • Awareness and usage of competitive products and services

  • Purchase behavior - past and future

  • Computer/Internet usage and level of technical expertise

  • Decision maker status

  • Brand preferences

  • Favorite TV shows, magazines, websites, book and music genres

  • Leisure time activities

 

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