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Product Satisfaction Research

ISG's online, telephone or print (mail) surveys are designed to gather critical customer information about the use and satisfaction of a company's products and services.  This research provides actionable feedback on a wide variety of areas relating to a customer's relationship with an organization, which can be utilized to make investments or changes where they will have the greatest impact.  ISG's customer satisfaction research is utilized by corporations within the business-to-business as well as consumer markets.

ISG's Customer Satisfaction surveys include:

• Satisfaction with company, products and services

• Likeliness to recommend and continue using products/services

• Customer Loyalty Index (CLI) analysis

• Customer profile development

• Performance metrics - satisfaction vs. importance

• Identification of key satisfaction drivers

• Competitive analysis

• Price vs. value ratings

• Identification of customer buying criteria

• Identification of new product features and enhancements

• Problem resolution analysis

• Benchmark service levels

• Website usage and satisfaction

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