Product Satisfaction Research

ISG's product satisfaction surveys are conducted online, by phone or by mail and are designed to gather critical customer information about the use and satisfaction of a company's products and services. This research provides actionable feedback on a wide variety of areas regarding a customer's relationship with an organization, which can be utilized to make investments or changes where they will have the greatest impact. ISG's customer satisfaction research is utilized by corporations within the business-to-business as well as consumer markets.

ISG's Product Satisfaction surveys often include such topics as:

• Satisfaction with company, products and services
• Likeliness to recommend and continue using products/services
• Loyalty and promoter metric analysis
• Customer profile development
• Performance metrics - satisfaction vs. importance
• Identification of key satisfaction drivers
• Competitive analysis
• Price vs. value ratings
• Identification of customer buying criteria
• Identification of new product features and enhancements
• Problem resolution analysis
• Benchmark service levels
• Website usage and satisfaction