Research Results

The vast majority of ISG's research is proprietary and is the exclusive property of the organization commissioning the research. Some of our research is utilized by our customers for public relations purposes and as a result, ISG has been granted the authorization to post select research results on our website.

This benchmark survey reexamines the social gaming market in both the US and UK and compares various demographics and gameplay behavior stats compared to the initial January 2010 survey.

This comprehensive research examines the behavior and demographics of core social gamers. The study reveals that gamers are shifting their gameplay, time and money from traditional core and casual game platforms to social games. The data breaks the typical stereotype of social gamers as middle-aged women and reveals a key shift in various demographics and consumer behavior. The study provides market sizing and opportunity data.

This study revealed a significant increase in the appetite for playing games on mobile phones. The results outline current mobile phone gameplay activity and preferences. Purchase and consumption trends indicate significant growth in the mobile games sector for the foreseeable future.

In order to build a stronger lead over key competitors, increase product awareness and persuade customer product engagement, ISG conducted an innovative survey for a leading technology company focused on top influencer segments. The online survey of US technology users examined the use of word of mouth and social media for optimizing product demand and resulted in an in-depth profile of individuals who build product excitement and use their influence to motivate others to purchase.

ISG provides results from a baseline PopCap social gamer player survey targeting US and UK Internet users who play games on social networking platforms such as Facebook, Google+ or MySpace. The study provides an in-depth understanding of gameplay behavior and preferences of social game players. Identifies a number of differences between US and UK social gamers, and reveals trends and tendencies which establish the uniqueness of the social gamer audience.

ISG Customers