Market Research for Strategic Decisions
Solutions Group (ISG) offers an array of critical
customer and market research solutions designed to
enable management to make strategic investment
decisions in the areas of product development,
marketing and customer service.
At ISG, we help our clients discover who their
customers are and what they need. Through our years
of experience, we are able to ask the right
questions, obtain in-depth knowledge, leading to
actionable results. ISG provides online, telephone
and print survey solutions for both consumer and
business to business markets in the following areas:
Product Satisfaction /
ISG's product and customer satisfaction surveys
focus on a customer's relationship with an
organization and can be utilized to make investments
or changes where they will have the greatest impact.
Customer Profile Research
wealth of information about your customers through a
survey that focuses on understanding who your
customers are and what they need.
Corporate and Loyalty Relationship Research
in-depth business to business telephone interviews
are designed to measure an organization's
performance from the viewpoint of its largest and
most valued customers.
Lost Customer Research
customer surveys help companies gain a better
understanding of why customers defect and identify
the primary drivers influencing customer churn.
Conducting periodic lost customer exit polling can
help increase customer retention, improve
satisfaction, increase renewals and improve ROI.
Habits and Practices (H&P)
& Practice (H&P) research is designed to identify
user needs areas that are highly important to users,
but are not currently being satisfied.
Influencer Word of Mouth
WoM Research is typically used by
product/marketing managers and is designed
to identify and profile social influencers
across an organization's customer base or
among a specific segment of the population.
Public Relations Research
surveys for the purpose of generating positive
public relations exposure for an organization
provides an economical approach to increasing
awareness and recognition of a company's products
Customer Service Satisfaction surveys are designed
to measure an organization's performance in the area
of customer service and/or technical support. These
surveys provide valuable input on overall
satisfaction, loyalty, likeliness to continue using,
identification of key satisfaction drivers, . . .
Information Solutions Group (ISG) is located in Bellevue, Washington, just
east of Seattle. We conduct research
globally for our clients in the Northwest
(Seattle, Redmond, Portland and Vancouver,
B.C.), the Bay Area (Marin, San Francisco,
San Jose) and Southern California (Los
Angeles and San Diego).